New York & Fort Myers Beach > DOT-Symbol Research

Sketch for the DOT symbols by Cook & Shanosky (Smithsonian Design Museum). Ca. 1974.

Sketches for the DOT symbols by Cook & Shanosky (Smithsonian Design Museum). Ca. 1974.


New York was the starting place for 4 interviews and some crucial archive research into the DOT symbols. Perhaps the best interview I had was with Tom Geismar, one of the founding partners of Chermayeff & Geismar, a known US design agency of the 1960. They designed among others the Mobile, Chase, Xerox and National Geographic identity. Interestingly they have a connection with the Netherlands: In the 1960s Total Design, Chermayeff & Geismar and Pentagram co published a book with their logo’s. Continue reading